The thing about the services the company provides is that it knows its audience.
Those foundational principles are best evidenced by the hundreds of award nominations won by Apple’s TV+ service this year and its numerous commitments to user privacy. While the macro-economic climate seems gloomy, Apple management told us the company can’t make enough iPads or Macs to meet demand and has seen no obvious impact of the wider gloom on its iPhone sales.Īpple’s biggest selling product, iPhone, generates about 49% of the company’s net revenue, though it is interesting that services now account for 23.6% of net revenue, according to the most recent statement.Īt root, of course, as I will keep saying, Apple’s pivot to services (despite blips like CSAM scanning and ads at the App Store) are predicated on high quality and strong personal privacy. It also told us that nearly half of those purchasing a Mac or iPad, and over two-thirds of those purchasing an Apple Watch, were new to those products. 18% of Apple users only own Apple devices.Īdd to this the company’s recent claim that in its most recent quarter, customer satisfaction and loyalty reached an all-time high in all its major product categories across all geographic segments.(Note: This doesn’t apply to Apple journalists, by the way.) An iPhone user is also three times more likely than an Android owner to have a total household income over $300,000/annum. In addition to that, 35% of Apple’s iOS owners have household incomes over $100,000 per year.I’ve seen claims that the mean income of a US Android owner is $69,647, while iPhone user’s make $88,256. Apple’s customers tend to be more affluent than those on competing platforms.In a recent email shared with me, Julie Ask, Forrester Research VP and principal analyst, pointed out several of these traits: In "interesting times," growth is impossible unless you build out toward certain characteristics, which Apple already enjoys.
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